Created for Beyond’s plant-based meat alternatives, this campaign combines traditional print advertisements with the magic of AR. With the insight that people can eat these plant-based alternatives in order to help the environment, comic-like scenarios were illustrated to portray how other ways of reducing one’s carbon footprint are not as simple, inexpensive, and smart as just eating Beyond Meat.
The still advertisements were illustrated and designed with Adobe Illustrator and Photoshop. The animation was created using Adobe After Effects. The app was developed using Unity, Vuforia, and Adobe Aero.
Download either the iOS or Android version of the apps, then open the app and view the page of the magazine move before their very eyes. Then take screenshots or screen recordings of their experiences to share on social media.
Created for Beyond’s plant-based meat alternatives, this campaign combines traditional print advertisements with the magic of AR. With the insight that people can eat these plant-based alternatives in order to help the environment, comic-like scenarios were illustrated to portray how other ways of reducing one’s carbon footprint are not as simple, inexpensive, and smart as just eating Beyond Meat.
The still advertisements were illustrated and designed with Adobe Illustrator and Photoshop. The animation was created using Adobe After Effects. The app was developed using Unity, Vuforia, and Adobe Aero.
Download either the iOS or Android version of the apps, then open the app and view the page of the magazine move before their very eyes. Then take screenshots or screen recordings of their experiences to share on social media.
Created for Beyond’s plant-based meat alternatives, this campaign combines traditional print advertisements with the magic of AR. With the insight that people can eat these plant-based alternatives in order to help the environment, comic-like scenarios were illustrated to portray how other ways of reducing one’s carbon footprint are not as simple, inexpensive, and smart as just eating Beyond Meat.
The still advertisements were illustrated and designed with Adobe Illustrator and Photoshop. The animation was created using Adobe After Effects. The app was developed using Unity, Vuforia, and Adobe Aero.
Download either the iOS or Android version of the apps, then open the app and view the page of the magazine move before their very eyes. Then take screenshots or screen recordings of their experiences to share on social media.
