MG Motor Australia was aiming to establish a captivating presence in selected Westfield shopping centers across Australia. The objective was to enhance brand awareness and offer an immersive experience for consumers by showcasing MG vehicles. The focus was on designing and activating custom-built stands that offer flexibility, visibility, and interactivity for shoppers. This initiative aligns with MG's 'Touch strategy' to introduce and promote their MG4 and other EVs, aiming to generate inquiries, test drives, and excitement among potential customers. The deliverables included conceptual stand designs, a comprehensive project plan, interactive element recommendations, detailed budget breakdown, and a sample of prior pop-up event experience. The stand design was to flexible to accommodate one or two vehicles, emphasize the hero vehicle (MG4/MG4 XPower), possibly include an additional EV model if space allows, integrate interactive elements, maintain cohesive branding, and allocate space for engaging brand ambassadors.
Talon Smith Design was responsible for designing the space as well as creating all the mockups and animation to pitch to MG Motor Australia. The fully built experience was approved and shall be displayed starting in March 2023 in Westfield shopping centers across Australia.
MG Motor Australia was aiming to establish a captivating presence in selected Westfield shopping centers across Australia. The objective was to enhance brand awareness and offer an immersive experience for consumers by showcasing MG vehicles. The focus was on designing and activating custom-built stands that offer flexibility, visibility, and interactivity for shoppers. This initiative aligns with MG's 'Touch strategy' to introduce and promote their MG4 and other EVs, aiming to generate inquiries, test drives, and excitement among potential customers. The deliverables included conceptual stand designs, a comprehensive project plan, interactive element recommendations, detailed budget breakdown, and a sample of prior pop-up event experience. The stand design was to flexible to accommodate one or two vehicles, emphasize the hero vehicle (MG4/MG4 XPower), possibly include an additional EV model if space allows, integrate interactive elements, maintain cohesive branding, and allocate space for engaging brand ambassadors.
Talon Smith Design was responsible for designing the space as well as creating all the mockups and animation to pitch to MG Motor Australia. The fully built experience was approved and shall be displayed starting in March 2023 in Westfield shopping centers across Australia.
MG Motor Australia was aiming to establish a captivating presence in selected Westfield shopping centers across Australia. The objective was to enhance brand awareness and offer an immersive experience for consumers by showcasing MG vehicles. The focus was on designing and activating custom-built stands that offer flexibility, visibility, and interactivity for shoppers. This initiative aligns with MG's 'Touch strategy' to introduce and promote their MG4 and other EVs, aiming to generate inquiries, test drives, and excitement among potential customers. The deliverables included conceptual stand designs, a comprehensive project plan, interactive element recommendations, detailed budget breakdown, and a sample of prior pop-up event experience. The stand design was to flexible to accommodate one or two vehicles, emphasize the hero vehicle (MG4/MG4 XPower), possibly include an additional EV model if space allows, integrate interactive elements, maintain cohesive branding, and allocate space for engaging brand ambassadors.
Talon Smith Design was responsible for designing the space as well as creating all the mockups and animation to pitch to MG Motor Australia. The fully built experience was approved and shall be displayed starting in March 2023 in Westfield shopping centers across Australia.
