Tasked with creating a campaign that would get young people chewing gum again after Extra Gum’s sales declined in 2020, we decided to target college students. College students have a hard time quitting nicotine products such as vapes, so this is a perfect problem that chewing gum can solve. An integrated platform was created to take students from avid vapers to devoted chewers, with Extra at the center of it all.
First, the concept was created for the campaign. Then the touch points such as the app, gum packaging, and posters were designed. Finally, the motion graphics and video were edited to create the campaign case study.
Tasked with creating a campaign that would get young people chewing gum again after Extra Gum’s sales declined in 2020, we decided to target college students. College students have a hard time quitting nicotine products such as vapes, so this is a perfect problem that chewing gum can solve. An integrated platform was created to take students from avid vapers to devoted chewers, with Extra at the center of it all.
First, the concept was created for the campaign. Then the touch points such as the app, gum packaging, and posters were designed. Finally, the motion graphics and video were edited to create the campaign case study.
Tasked with creating a campaign that would get young people chewing gum again after Extra Gum’s sales declined in 2020, we decided to target college students. College students have a hard time quitting nicotine products such as vapes, so this is a perfect problem that chewing gum can solve. An integrated platform was created to take students from avid vapers to devoted chewers, with Extra at the center of it all.
First, the concept was created for the campaign. Then the touch points such as the app, gum packaging, and posters were designed. Finally, the motion graphics and video were edited to create the campaign case study.
